📝 Free & Easy Case Study Template

Struggling to write clear, concise case studies?

Designed for UX and product designers who want to go beyond process breakdowns and portfolio jargon, this template helps you tell sharp, strategic stories that highlight what truly matters: your thinking, your leadership, and your impact.

💡 What’s Inside

• A ready-to-use case study structure based on the inverted pyramid (news writing style)

• Clear sections to help you define impact, reframe challenges, and show leadership

• Section-by-section guidance:

  • Headline & Subheader: Grab attention with clarity and strength

  • Success Highlights: Show the wins, fast

  • Strategic Design Leadership: Elevate yourself beyond execution

  • Case Study Details: Tell the full story with Challenge, Obstacles, Role, Process, and Learnings

🔍 Why This Format Works

This template follows the inverted pyramid structure: a method borrowed from journalism that leads with the most important insights. Why? Because recruiters and decision-makers don’t read top to bottom. They skim. This format helps you hook fast, communicate clearly, and still tell a deep, nuanced story.

✅ Perfect for:

• UX, product, and content designers

• Design leaders and career switchers

• Portfolio updates and job applications

• Anyone tired of the “process > outcome” case study trap

🔧 You’ll Get:

• A structured, fill-in-the-blanks template (PDF you can copy into your own doc)

• A real-world example to show how it comes together

🙌🏻 From an actual template user:

"This format made my case studies drastically easier to scan. Will definitely share with fellow designers so they can showcase their work this strongly a well."