This guide goes beyond a feel-good exericis. It’s a strategic deep dive into what really drives you and how to express it clearly.

Whether you’re launching a business, shifting careers, designing a product, or just trying to get unstuck, this guide helps you articulate a purpose that’s real, resonant, and rooted in why you do what you do.

You’ll move past vague mission statements and overused corp buzzspeak to craft a simple, honest statement that reflects your values, voice, and creative power.

🎁  What You’ll Get

• ✅ A beautifully designed PDF guide to walk you through the process

• ✅ A Figjam template with prompts to uncover your What, How, and Why

• ✅ Real examples to help clarify your thinking

✨  Why This Works

• Grounded in design thinking and the science of why the why matters

• Designed by a UX strategist and design thinking practitioner

• Can be done in an afternoon and revisited anytime as you and your team evolves

• Breaks this big question into clear, structured steps